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Crave Cat Food Review 2019 – Vet Approved?

At your pet professional all our reviews are completely impartial and unbiased. We never accept free products or sponsorship. We always put pets first, we only recommend products we would be happy to give to our own pets. As an Amazon Associate I earn from qualifying purchases, this does not affect the price you pay. Sustainability is a key part of our ethos, read more here.

Quick analysis

Crave makes good quality cat food which we rate highly. Cats love the taste and it surpasses our nutrient analysis criteria. We have only minor quibbles with the quality of this food.

The Crave cat food range has a wide choice of food for your cat in both wet and dry forms.

Click here to check out the range on Amazon

Dry foods

  • Food quality 4/5
  • Sustainability 3/5
  • Approximate calories 380kcal/100g
  • Price $$$

Wet foods

  • Food quality 4/5
  • Sustainability 3/5
  • Approximate calories 84kcal/100g
  • Price per day $$$$

See this post on how to decide which food is right for your cat.

Click here to check out the range on Amazon

Read on for our full Crave cat food review.

Things to consider before buying cat food

Choosing a cat food can be a difficult process. There are lots of brands, flavours and forms. Manufacturers use opaque words to describe the ingredients, and what do cats actually want from a food anyway?

“You are what you eat” is just as true for cats as for people. Choosing the right food will help keep your cat happy and healthy without hurting the environment or your wallet!

At YourPetProfessional we use a unique algorithm to assess foods based on their suitability. Our algorithm rates how well they meet cats’ nutritional requirements, the quality of the ingredients, palatability and recall history. We also rate products on price and sustainability.

The ideal food should be high in protein, have a moderate level of fat and low carbohydrates. Most of the protein should come from animal sources. It should be free of artificial preservatives and low in ingredients which could potentially harm your cat. There should be no “filler” ingredients.

When we discuss the cost of a food we take into account both the price and how calorie dense it is. This way you can get an idea of a food’s  cost-per-day allowing you to compare apples with apples.

Sustainability is a rough measure of the food’s impact on the environment. Sustainable foods complement the human food chain rather than competing with it. They include high-quality, nutritious ingredients that cats love, but simply don’t fit with modern appetites. Sustainable foods use low-impact sources of animal protein.

Our recommendations will suit the vast majority of cats, but if your cat doesn’t seem to be doing well on a particular food you should always seek veterinary advice. If your cat has a specific health problem consult our guides and your veterinarian for advice.

Crave Grain Free Adult Cat Food Review

Crave is a brand that aims to create diets that meets cats’ nutrient requirements and instinctive drive to eat protein rich food. Meat is always the main ingredient. These foods do not contain any grains which is good for cats with grain intolerances.

Crave foods are all cooked in the USA from ingredients from around the world.

Crave cat foods contain protein from meat, meat meal and plant protein. Meat meal is a high quality, nutrient dense ingredient. These sources are healthy for cats, because most protein needs to come from meat. This is the case for Wholehearted foods.

Crave Kibble ProsCrave Kibble Cons
Meat main ingredientCarbs could be lower
Meat meal high on ingredient listSome recipes contain fish
Moderate carbsLess sustainable ingredients
Sufficient protein
Crave Wet Food ProsCrave Wet Food Cons
Meat main ingredientSome recipes contain fish
Moderately sustainable ingredientsSome questionable additives
Low carbs
High protein

Nutritional analysis

Nutritional percentages in these charts are calculated from data in the manufacturer’s guaranteed analysis. The values in the charts may differ from actual values. Vales may vary slightly between flavours. Please contact the manufacturer directly for more information.

Crave dry food nutritional analysis (dry matter)
Crave wet food nutritional analysis (dry matter)


Protein is a key part of a cat’s diet and is required for all aspects of health. A protein level of 40% is needed to maintain muscle mass.

Crave’s kibbled foods contain 44% protein, the wet foods are 44% by dry matter. This means that feeding either food will help to ensure your cat maintains their muscular strength and activity level.


There is a lot of controversy about whether cats need carbohydrates and if carbohydrates should be in cat food. Cats can absorb small amounts of carbohydrates, but too much can cause an upset tummy.

Crave kibbled food contain a moderate amount of carbs. This level of carbs shouldn’t cause digestive upset, but probably isn’t going to give your cat much benefit. I’d prefer to see a higher level of healthy proteins and fats. Less carbs would allow you to feed less to get the same benefit.

Crave’s wet food contains a very low amount of carbs. This level of carbs is ideal. Less carbs allows you to feed less to get the same benefit. Low carbs will reduce the risk of diarrhoea, bloating and gas.

Ingredient analysis


Animal protein makes up the majority of the protein in these foods. Cats cannot produce taurine or arachidonic acid. These are two of the essential building blocks of protein which are only found in meat. The high proportion of animal protein in these foods will more than adequately provide these essential nutrients and keep your cats healthy.

High quality animal protein sources like those seen in this food are very palatable to cats. This means your cat should enjoy the taste! A wide search of pet owner feedback online shows that Crave foods are rated very favourably. Cats love the flavour. It tastes so good that some pet owners even use the kibble as a treat!

The top ingredients in these foods are all high quality, this means that you aren’t paying for fillers that do not benefit your cat.


Some foods in the Crave range contain fish. Feeding foods with fish could increase the risk of certain health conditions in your cat. We would recommend avoiding, or feeding less of, the products in this range containing fish.

Crave foods fall a little short of our sustainability criteria. Meat by-product meal is completely absent from this food, see here for why food should contain by-products. The ingredients in these foods compete with the human food chain. Ingredients are sourced from around the world, not locally. This adds to carbon emissions from transporting and also food waste.

Also worth checking out


Nulo are committed to using high quality ingredients and it shows. This brand surpasses our nutritional criteria. The foods stand out for being high in protein and low in carbohydrates.

Nulo foods are mid-range priced but offer excellent value.

Click here to check the price on Amazon.

Taste of the Wild

Taste of The Wild is a brand that aims to create high quality and affordable cat food. The main ingredient is real meat of fish and they use unique proteins found in few other foods.

Taste of The Wild foods contain high quality ingredients, with few questionable ingredients. Taste of The Wild’s foods surpass our nutritional standards. 

Taste of the Wild’s dry food is particularly good value.

Click here to check the price on Amazon.

Simply nourish

Simply Nourish is a brand that aims to create nourishing foods made from whole meat and vegetables.

Simply Nourish foods contain high quality ingredients, with no questionable ingredients. Simply Nourish’s foods surpass our nutritional standards.

This is a high quality food at a mid-range price.

Click here to check the price on Amazon.


Choosing the right cat food will keep your cat as healthy and happy as possible. Poor quality foods can cause many health problems and ultimately lead to high vet bills. A good food should also be tasty so your cat will eat and enjoy it.

Crave foods are a great choice for your cat. They have high quality ingredients and their nutrient analysis surpasses our criteria for a good food. Cats are widely reported to enjoy the taste, so your cat should too.

Click here to check the price of Crave food on Amazon.

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