Cat begging

I And love you cat food reviews 2019 – veterinary approved?

At your pet professional all our reviews are completely impartial and unbiased. We never accept free products or sponsorship. We always put pets first, we only recommend products we would be happy to give to our own pets. As an Amazon Associate I earn from qualifying purchases, this does not affect the price you pay. Sustainability is a key part of our ethos, read more here.

Quick analysis

I And Love You dry food is below average quality, but it is an affordable option. It is slightly above average for sustainability.

I And Love You wet food is an average quality food at an affordable price. Is scores above average for sustainability.

Click here to check out the I And Love You range on Amazon

Dry foods

  • Food quality 2/5
  • Sustainability 3.5/5
  • Approximate calories 364kcal/100g
  • Price $$

Wet foods

  • Food quality 3/5
  • Sustainability 3.5/5
  • Approximate calories 94kcal/100g
  • Price $$$

Click here to check out the I And Love You range on Amazon

See this post on how to decide which food is right for your cat.

Read on for our full I And Love You cat food reviews.

Things to consider before buying cat food

Choosing a cat food can be a difficult process. There are lots of brands, flavours and forms. Manufacturers use opaque words to describe the ingredients, and what do cats actually want from a food anyway?

“You are what you eat” is just as true for cats as for people. Choosing the right food will help keep your cat happy and healthy without hurting the environment or your wallet!

At YourPetProfessional we use a unique algorithm to assess foods based on their suitability. Our algorithm rates how well they meet cats’ nutritional requirements, the quality of the ingredients and palatability. We also rate products on price and sustainability.

The ideal food should be high in protein, have a moderate level of fat and low carbohydrates. Most of the protein should come from animal sources. It should be free of artificial preservatives and low in ingredients which could potentially harm your cat. There should be no “filler” ingredients.

When we discuss the cost of a food we take into account both the price and how calorie dense it is. This way you can get an idea of a food’s cost-per-day allowing you to compare apples with apples.

Sustainability is a rough measure of the food’s impact on the environment. Sustainable foods complement the human food chain rather than competing with it. They include high-quality, nutritious ingredients that cats love, but simply don’t fit with modern appetites. Sustainable foods use low-impact sources of animal protein.

Our recommendations will suit the vast majority of cats, but if your cat doesn’t seem to be doing well on a particular food you should always seek veterinary advice. If your cat has a specific health problem consult our guides and your veterinarian for advice.

I And Love You Cat Food Review

I And Love You is owned by Only Natural Pet and was established in 2011. The brand is based in Colorado.

I And Love You is manufactured in the USA with ingredients sourced mostly from the USA and Canada.

I And Love You Dry ProsI And Love You Dry Cons
Main 3 ingredients are animal sourcesHigh carbs
Contains chicken mealLow protein
Affordable choiceModerate levels of “filler” ingredients
Fat from animal source
I And Love You Wet ProsI And Love You Wet Cons
Main 4 ingredients are animal sourcesHigher carbs than average
Moderate-high proteinSome recipes contain fish
Contains by-productsSome questionable ingredients

Nutritional analysis

I And Love You dry food nutritional analysis (dry matter)
I And Love You wet food nutritional analysis (dry matter)

Nutritional percentages in these charts are calculated from data in the manufacturer’s guaranteed analysis. The values in these charts may differ from actual values. Vales may vary slightly between flavours. Please contact the manufacturer directly for more information.


Protein is a key part of a cat’s diet and is required for all aspects of health. A protein level of 40% is needed to maintain muscle mass.

I And Love You’s dry foods contain 39% protein by dry matter. This means that feeding dry food alone may not ensure your cat maintains their muscular strength and activity level.

I And Love You’s wet food contains 46% protein by dry matter. Feeding this food will help maintain your cat’s muscle levels. This protein level is slightly lower than the average wet cat food.


There is a lot of controversy about whether cats need carbohydrates and if carbohydrates should be in cat food. Cats can absorb small amounts of carbohydrates, but too much can cause an upset tummy.

I And Love You’s dry foods contain a high level of carbs. This level of carbs may cause digestive upset, and will not give your cat any benefit. Less carbs would allow you to feed less to get the same benefit.

I And Love You’s wet foods contain higher levels of carbs than the average wet food. This level of carbs is unlikely to cause digestive upset, but will not provide any benefit to your cat.

Ingredient analysis


The three main ingredients in I And Love You’s dry food are animal sources. These include chicken meal and turkey meal. Chicken meal and turkey meal are nutrient dense ingredients which are good for a cat’s health.

I And Love You’s dry food range is inexpensive, making it an affordable choice.

I And Love You’s wet food range uses mainly animal sourced ingredients, providing good sources of nutrients and flavour.

I And Love You’s foods rate slightly above average on our sustainability criteria. Meat by-products are present in these foods, see here for why food should contain by-products. The ingredients in these foods do not compete with the human food chain. Ingredients are also sourced locally.


I And Love You’s dry foods contain substantial levels of “filler” ingredients. Chickpeas, lentils, sweet potatoes and pea starch add little benefit for your cat.

I And Love You’s wet foods contain some questionable ingredients. Cats do not eat cranberries, apples and carrots by choice!

The wet foods in this range also contain “filler” ingredients – sweet potatoes are of minimal nutritional benefit to cats.

Most foods in the I And Love You range contain fish. Feeding foods with fish could increase the risk of certain health conditions in your cat. We would recommend avoiding, or feeding less of, the products in this range containing fish.

Also worth checking out


Nulo are committed to using high quality ingredients and it shows. This brand surpasses our nutritional criteria. 

The foods stand out for being high in protein and low in carbohydrates.

Nulo foods are mid-range priced but offer excellent value.

Click here to check the price on Amazon.

Taste Of The Wild

Taste of The Wild is a brand that aims to create high quality and affordable cat food. The main ingredient is real meat of fish and they use unique proteins found in few other foods.

Taste of The Wild foods contain high quality ingredients, with few questionable ingredients. Taste of The Wild’s foods surpass our nutritional standards. 

Taste of the Wild’s dry food is particularly good value.

Click here to check the price on Amazon.


Crave is a brand that aims to create diets that meets cats’ nutrient requirements and instinctive drive to eat protein rich food. Meat is always the main ingredient.

Crave makes good quality cat food which we rate highly. Crave foods surpass our nutrient analysis criteria. 

Crave foods stand out for flavour. Cats are widely reported to love the taste.

Crave foods are mid-range on price, though the wet foods are priced as slightly more premium than average.

Click here to check the price on Amazon.


Choosing the right cat food will keep your cat as healthy and happy as possible. Poor quality foods can cause many health problems and ultimately lead to high vet bills. A good food should also be tasty so your cat will eat and enjoy it.

I And Love You’s wet foods are a reasonable quality food at a good price. They have acceptable protein and carbohydrate levels. They contain good quality ingredients, but are higher in filler ingredients than is ideal.

I And Love You’s dry foods are of questionable quality and we wouldn’t recommend feeding them on their own. They are an affordable option, but they are made with cheap “filler” ingredients.

Click here to check the price of I And Love You foods on Amazon

Share this post

Share on facebook
Share on twitter
Share on pinterest
Share on print
Share on email

Leave a Comment

Your email address will not be published. Required fields are marked *