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Purina Naturals cat food review 2019 – veterinary approved?

At your pet professional all our reviews are completely impartial and unbiased. We never accept free products or sponsorship. We always put pets first, we only recommend products we would be happy to give to our own pets. As an Amazon Associate I earn from qualifying purchases, this does not affect the price you pay. Sustainability is a key part of our ethos, read more here.

Quick analysis

Purina Naturals’s foods are low quality cat foods. They fail to meet our nutrient analysis criteria and they have high levels of filler ingredient.

Purina Naturals’s foods are above average for sustainability due to their use of locally sourced ingredients and use of ingredients which do not compete with the human food-chain.

Click here to see the range on Amazon

Dry foods

  • Food quality 1.5/5
  • Sustainability 4/5
  • Approximate calories 350kcal/100g
  • Price $

Click here to see the range on Amazon

See this post on how to decide which food is right for your cat.

Read on for our full Purina Naturals cat food review.

Things to consider before buying cat food

Choosing a cat food can be a difficult process. There are lots of brands, flavours and forms. Manufacturers use opaque words to describe the ingredients, and what do cats actually want from a food anyway?

“You are what you eat” is just as true for cats as for people. Choosing the right food will help keep your cat happy and healthy without hurting the environment or your wallet!

At YourPetProfessional we use a unique algorithm to assess foods based on their suitability. Our algorithm rates how well they meet cats’ nutritional requirements, the quality of the ingredients and palatability. We also rate products on price and sustainability.

The ideal food should be high in protein, have a moderate level of fat and low carbohydrates. Most of the protein should come from animal sources. It should be free of artificial preservatives and low in ingredients which could potentially harm your cat. There should be no “filler” ingredients.

When we discuss the cost of a food we take into account both the price and how calorie dense it is. This way you can get an idea of a food’s cost-per-day allowing you to compare apples with apples.

Sustainability is a rough measure of the food’s impact on the environment. Sustainable foods complement the human food chain rather than competing with it. They include high-quality, nutritious ingredients that cats love, but simply don’t fit with modern appetites. Sustainable foods use low-impact sources of animal protein.

Our recommendations will suit the vast majority of cats, but if your cat doesn’t seem to be doing well on a particular food you should always seek veterinary advice. If your cat has a specific health problem consult our guides and your veterinarian for advice.

Purina Naturals Cat Food Review

The Purina Naturals brand is part of the Purina range. Purina was originally founded in 1894. Purina is merged with Nestle and is the second biggest food company in the world.

Purina foods are primarily manufactured in the USA and Canada using ingredients from those countries. Some ingredients are imported.

Purina Naturals ProsPurina Naturals Cons
First 2 ingredients animal originHigh levels of filler ingredients
Contains by-productsLow protein
Contains meat mealHigh carbs
Very affordable

Nutritional analysis

Nutritional percentages in these charts are calculated from data in the manufacturer’s guaranteed analysis. The values in these charts may differ from actual values. Vales may vary slightly between flavours. Please contact the manufacturer directly for more information.

Purina Naturals nutritional analysis (dry matter)


Protein is a key part of a cat’s diet and is required for all aspects of health. A protein level of 40% is needed to maintain muscle mass.

Purina Naturals’s foods contain 36% protein. This level means that feeding Purina Naturals foods alone will provide enough protein to maintain muscle mass and activity.


There is a lot of controversy about whether cats need carbohydrates and if carbohydrates should be in cat food. Cats can absorb small amounts of carbohydrates, but too much can cause an upset tummy.

Purina Naturals’s dry foods contain a very high level of carbs. This level of carbs may cause stomach upset. High carbs also means that you are paying for ingredients which do not benefit your cat.

Ingredient analysis


Animal protein makes up the majority of the protein in these foods. Cats cannot produce taurine or arachidonic acid. These are two of the essential building blocks of protein which are only found in meat. The high proportion of animal protein in these foods will more than adequately provide these essential nutrients and keep your cats healthy.

Purina Naturals foods exceed our sustainability criteria. Meat by-products are present in these food, see here for why food should contain by-products. The ingredients in these foods do not compete with the human food chain. Ingredients are sourced locally, reducing carbon emissions from transporting and also food waste.


Purina Naturals foods have high levels of filler ingredients. Cassava root flour, soybean meal and pea starch are of no benefit to cats.

Several foods in the Purina Naturals range contain fish. Feeding foods with fish could increase the risk of certain health conditions in your cat. We would recommend avoiding, or feeding less of, the products in this range containing fish.

Also worth checking out


Nulo are committed to using high quality ingredients and it shows. This brand surpasses our nutritional criteria. 

The foods stand out for being high in protein and low in carbohydrates.

Nulo foods are mid-range priced but offer excellent value.

Click here to check the price on Amazon.

Taste Of The Wild

Taste of The Wild is a brand that aims to create high quality and affordable cat food. The main ingredient is real meat of fish and they use unique proteins found in few other foods.

Taste of The Wild foods contain high quality ingredients, with few questionable ingredients. Taste of The Wild’s foods surpass our nutritional standards. 

Taste of the Wild’s dry food is particularly good value.

Click here to check the price on Amazon.


Crave is a brand that aims to create diets that meets cats’ nutrient requirements and instinctive drive to eat protein rich food. Meat is always the main ingredient.

Crave makes good quality cat food which we rate highly. Crave foods surpass our nutrient analysis criteria. 

Crave foods stand out for flavour. Cats are widely reported to love the taste.

Crave foods are mid-range on price, though the wet foods are priced as slightly more premium than average.

Click here to check the price on Amazon.


Choosing the right cat food will keep your cat as healthy and happy as possible. Poor quality foods can cause many health problems and ultimately lead to high vet bills. A good food should also be tasty so your cat will eat and enjoy it.

Purina Naturals’s foods are a poor quality food for your cat. They have low protein levels and high carbohydrates. There are high levels of filler ingredients

Purina Naturals are an affordable choice, but we feel they are not good value..

Purina Naturals’s foods are above average for sustainability. Purina Naturals uses locally sourced, high quality ingredients which include by-products which would otherwise go to waste.

Click here to check the price of Purina Naturals food on Amazon

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